Neil Gaiman: "We (authors) don't train very easily because we're like otters. You know, a dolphin you can train. You can say, 'Do this, and you'll get a fish.' With an otter, if it does something cool and you give it a fish, next time it will try and do something cooler." (Full interview here.)*
Now, back to "doing something cooler!"
*Thanks to Kelly Fineman's LiveJournal for pointing me to the interview.