Thursday, February 28, 2008

Everyday Marketing

When my husband goes to work, he wears his Air Force uniform. Some days, that's a green flightsuit; other days, it's his dress blues; and sometimes, it's his camouflage shirt and pants (the "battle dress uniform" or BDU.) But in most cases, no matter which uniform he wears, he carries a plain, black, inexpensive backpack slung over his shoulder. And in the outside mesh pocket of that backpack, he carries---for every passerby to see---postcards of the cover for Letters From Rapunzel.



It makes me smile to think of the double-takes he must get, when people see a warrior carrying an image of a children's book. (That's an Air Force coin next to it, if you're wondering.)

He often comes home and tells me "I sold a copy of your book today." I think he must have hand-sold several hundred copies by now. The latest sales were to: the guy who financed our car, and another officer after a pin-on ceremony. Watch out if you sit next to him on the subway!

I think I'm going to start calling him my Secret Weapon.

11 comments:

  1. That is so sweet! Your husband totally rocks!

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  2. A warrior and a romantic. You lucky dog!

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  3. Your husband is SO cute! Love his low pressure, one-at-a-time, personalized sales technique. I'm a sucker for a man in uniform. :)

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  4. Oh my. That is such a romantic gesture. Sigh.

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  5. Now if only there was a way to get a stackload of those postcards inside a B52. Mind you I'm sure he's working on that.

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  6. That is such a sweet story. Thanks for the smile.

    I just noticed your blog URL is saraleWISHolmes. You get an extra wish with that.

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  7. touching touching touching...

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  8. That is so precious, in the best possible way.

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