Everyday Marketing

When my husband goes to work, he wears his Air Force uniform. Some days, that's a green flightsuit; other days, it's his dress blues; and sometimes, it's his camouflage shirt and pants (the "battle dress uniform" or BDU.) But in most cases, no matter which uniform he wears, he carries a plain, black, inexpensive backpack slung over his shoulder. And in the outside mesh pocket of that backpack, he carries---for every passerby to see---postcards of the cover for Letters From Rapunzel.

It makes me smile to think of the double-takes he must get, when people see a warrior carrying an image of a children's book. (That's an Air Force coin next to it, if you're wondering.)

He often comes home and tells me "I sold a copy of your book today." I think he must have hand-sold several hundred copies by now. The latest sales were to: the guy who financed our car, and another officer after a pin-on ceremony. Watch out if you sit next to him on the subway!

I think I'm going to start calling him my Secret Weapon.